Over a Cup of Coffee with Carey Rose O'Connell

Eva Chen, Director of fashion partnerships at Instagram, said in an interview, “Build a lifestyle around your brand, and the audience will follow.”

What is a personal brand and how do you create one? Have a cup of coffee with Jamie, Addie, and their guest Carey Rose O’Connell to find out.

Lisa Gansky, co-founder of the first commercial website (GNN- Global Network Navigator in 1993) sums it up in this quote, “A brand is a voice and a product is a souvenir.”